Director of Marketing

Overview

We are seeking a dynamic and strategic Director of Marketing to lead our growth initiatives. This is a pivotal role for our organization as we aim to solidify our position within the training and education sector.

Expected Qualifications and Experience

Professional Background

• Candidates must possess a minimum of 5-7 years of experience in marketing.
  
• At least 3 years of experience must be within the education and training sector or educational services.
  
• Proven experience in marketing training programs and professional certifications is required.
  
• Applicants must have experience managing marketing teams and achieving sales targets.
  

Academic and Professional Education

• A Bachelor's degree in Marketing, Business Administration, or a related field is mandatory.
  
• Professional certifications in digital marketing or marketing management are preferred.
  

Technical and Specialized Skills

Digital Marketing & Analytics

• Proficiency in paid advertising campaigns, specifically Google Ads and Social Media Ads.
  
• Strong experience in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
  
• Ability to perform effective management of social media platforms.
  
• Proficiency in using analytics tools such as Google Analytics and Meta Business Suite.
  
• Experience with email marketing and marketing automation.
  

Strategy & Brand Development

• Ability to develop comprehensive marketing strategies for various segments.
  
• Deep understanding of the customer journey within the education sector.
  
• Experience in content marketing and the production of engaging content.
  
• Advanced brand building and management skills.
  

Tools & Technology

• Proficiency in using CRM systems.
  
• Knowledge of Learning Management Systems (LMS).
  
• Ability to use basic design tools or effectively coordinate with designers.
  

Personal and Managerial Competencies

• Demonstrated effective leadership and team management.
  
• A high capacity for strategic and creative thinking.
  
• Excellent communication skills in Arabic and English.
  
• The ability to negotiate and build strategic partnerships.
  
• Strong analytical skills with a focus on data-driven decision-making.
  
• Flexibility and the ability to work under pressure.
  

Market Knowledge

• Deep understanding of the local market and consumer culture.
  
• Knowledge of regulations and systems related to training and education in the region.
  
• Familiarity with national qualification programs (such as Hadaf, Tamheer, etc.).
  
• Possession of a network of relationships with related government and private entities.
  

Core Responsibilities

The selected candidate must be able to:

• Develop and implement annual and quarterly marketing plans.
  
• Manage the marketing budget efficiently.
  
• Build relationships with companies and institutions to market corporate courses.
  
• Measure, analyze, and continuously improve campaign performance.
  
• Coordinate with other departments, including sales, customer service, and academic teams.
  
• Develop strategies to attract both individual and institutional students.
  
• Understand the trainee journey from awareness to registration and loyalty.
  
• Experience in building trainee success stories as a powerful marketing tool.